The Housing Market - Brand Campaign

What if the housing market was an actual store? For the 2022 brand advertising campaign we reimagined home shopping as a chaotic, big-box retail experience—think Black Friday crowds (before it was all online) only for houses. Amid the frenzy, Redfin became the savvy personal shopper guiding our buyer to the right home. With layered visual metaphors and a production design that went above and beyond, every frame reinforced the message: Redfin helps you cut through the noise to uncover exactly what you've been looking for. The result: a clever, high-energy campaign that turned a complex idea into a visually unforgettable metaphor for today’s housing market.