TV Spots
Digital Ads
Goldilocks and the Three Bears - Brand Campaign
What if Goldilocks never left? In this cheeky retelling of the fairytale, Goldi overstays her welcome with the Bears until she finally finds a home that’s “just right” using Redfin. The Bears couldn’t be more relieved. This campaign leaned into humor and docu-style storytelling to show how Redfin makes the homebuying journey simple. By spotlighting Redfin’s filters, search tools, and personalized recommendations, we proved that whether you’re picky like Goldilocks or just practical, you’ll never miss the home that’s right for you. The result: a lighthearted, memorable brand campaign that connected a familiar childhood story to a very real consumer need—finding a place that finally feels like home.
