Rentfin - Digital

This digital campaign set out to make one thing crystal clear: Redfin isn’t just for buying a home—you can find rentals too. Set in a coffee shop, we played with the words “Redfin” and “rentals” until the banter became impossible to forget. With sharp improv actors and plenty of ad-libbed lines, the spot leaned on humor and repetition to drive the message home. The hardest part of this production was deciding on what not to keep in the edit. The result: a simple, witty campaign that made sure viewers walked away knowing, without a doubt, that Redfin has rentals.